Balliets has anchored luxury fashion in Oklahoma City for nine decades without ever selling a single item on the internet. In its 90th anniversary year, Resite360 built the Shopify store that changed that.
Ninety years of brick and mortar, zero years of e-commerce
For roughly 90 years Balliets has dressed its clients in designer fashion the old way: a real sales floor, real relationships, and a staff that knows its clients by name. That longevity earns a kind of trust no website can fake.
It also meant inventory, merchandising and sales were all built around a physical floor. When Balliets decided to sell online for the first time, the question wasn't "which platform?" It was "how do we go online without becoming just another online store?"
Balliets, Oklahoma City: nine decades on the sales floor
Take a legacy brand online without cheapening it
A retailer with 90 years of reputation doesn't get a second chance at a first impression online. Three problems had to be solved at once:
The brand. The store had to feel like walking into Balliets: editorial, unhurried and premium, not a discount rack.
The data. Decades of in-store inventory had never been structured for the web. Designer catalogs, product attributes and tagging all had to be built before a single product page could exist.
The operation. The online store had to fit how the sales floor actually works, so the team could run it day to day without fighting their own systems.
A full Shopify launch, scoped like an operation
Resite360 handled the launch end to end as the client's Shopify developer: store design, the designer product catalog, and the inventory workflows underneath it.
The build ran on a written launch runbook covering store configuration, catalog structure, product imports and go-live, so every phase had a defined "done" and nothing depended on memory. For a first-ever e-commerce launch, that discipline is the difference between a launch date and a launch drift.
The clothing collection on desktop and mobile
The unglamorous work is where luxury e-commerce is won
The deepest work on this project was inventory data: pulling inventory reports, building a tagging system designer by designer (rag & bone got its own dedicated tagging pass), and preparing structured tag imports so every product could be filtered, collected and merchandised properly.
That's what makes a luxury catalog browsable. Clients move cleanly through designers and categories the way they'd move through the store's departments, with product photography given room to breathe and designer names treated with the same weight they get on the floor. It's the core of our e-commerce work for retail stores.
New Arrivals, filterable by brand, size, color and price thanks to structured tagging
Balliets is selling online, on its own terms
For the first time in roughly 90 years, Balliets clients can shop the store from anywhere, and the experience feels like Balliets, not a marketplace. The storefront is live at balliets.com, running on inventory workflows the team operates themselves.
A legacy brand doesn't have to trade its identity for a web presence. With the data done properly and the design held to the brand's own standard, going online became an extension of the store, not a departure from it.
Your business has a story. Let's build the site that tells it.
Whether you've been open 90 years or 9 months, you'll get a straight answer on price, timeline and approach.
