Most ad campaigns don't fail in the ad account. They fail the moment a paid click lands on a page that doesn't convert. We're a web design company that runs ads, which means we manage the creative, the landing page, and the tracking as one system - from our Oklahoma City headquarters, for businesses nationwide.
The honest answer is that it depends on how your customers buy, and anyone who pitches one platform for every business is selling what they know, not what you need.
People type exactly what they want into Google - "emergency plumber near me", "family law attorney", "designer boots". Google Ads puts you in front of buyers at the moment of intent. It's usually the right first move for service businesses and anyone whose customers search before they buy.
Nobody searches for a product they don't know exists. Facebook and Instagram ads put your products and your brand in front of the right people before they're searching - which makes Meta the workhorse for retail, ecommerce, and any business that sells on look and feel.
Retailers frequently see the best results running Meta to build awareness and retarget visitors, while Google captures the buyers already searching for what they carry. We'll map the right mix for your budget in the consultation, not after you've signed.
Running a store? We wrote a practical guide to digital ads for retail stores covering budgets, platforms, and what to expect in the first 90 days.
Agencies that only run ads have a blind spot the size of your website. They optimize the campaign, watch clicks arrive, and shrug when leads don't - because the landing page isn't their department. At Resite360 it's all our department, and that's the whole point.
If the audit shows your site can't carry a campaign yet, we'll tell you that first. A website redesign before the ad spend routinely does more for results than any bidding strategy. And for retailers, ads work best pointed at a proper online store - see ecommerce for retail stores.
Two numbers matter: what the platforms charge for the clicks, and what we charge to manage the campaigns. Your ad budget goes straight to Google or Meta and stays yours to set - we'll recommend a realistic starting point for your market rather than a number designed to inflate our fee.
Management is scoped in the free consultation based on platforms, creative needs, and how much building your landing pages require. Ongoing campaign work pairs naturally with our monthly Growth & Care plans, and every engagement starts with a written scope and a fixed price - no percentage games, no long contracts, no surprises on the invoice.
Small business budgets are welcome here. Well-run campaigns at modest spend beat sloppy campaigns at big spend, and we'd rather grow your budget with results than demand it up front.
Enough to buy meaningful data in your market, which for most local service businesses means a starting budget in the low four figures per month, sometimes less in low-competition niches. We'll give you a real number for your industry and city in the consultation, and we'll tell you if your budget is too small to work - before you spend it.
Google search campaigns can produce leads in the first weeks because they capture people already looking. Meta campaigns usually need 30-60 days to find their audience and let creative testing do its work. Either way, you'll see exactly what's happening in plain-English reporting from week one.
Not always, but we check before we spend. If your current site loads fast and converts, we point campaigns at it. If it leaks, we'll show you where and quote the fix - because sending paid traffic to a page that doesn't convert wastes your budget faster than any targeting mistake.
You do. Campaigns run in your Google and Meta accounts, the pixel and conversion data accrue to your business, and if we ever part ways, everything stays with you. Agencies that hold accounts hostage are telling you something about their results.
Tell us what you sell and where you want to grow. The free consultation covers platforms, budget, and whether your site is ready - with a written scope and fixed quote within 24 hours.