A trust-first website for a solo family-law attorney
Stephanie Brice-Roberts had 17+ years of family-law experience and a template site that showed none of it. Resite360 rebuilt her web presence from the ground up: 48 pages designed to earn trust in a hard moment and rank across Oklahoma.
A seasoned trial attorney, undersold by her own website
Brice | Roberts, PLLC is a solo family-law practice in the Oklahoma City metro, led by attorney Stephanie Brice-Roberts and serving clients across the state. Divorce, custody, support, guardianship - the cases where people call a lawyer on one of the worst weeks of their lives.
Her existing site was a dated Wix template: a handful of thin pages, no service or location content, no meta descriptions, no schema, and a copyright line frozen years in the past. Prospective clients comparing attorneys online saw none of the courtroom experience that sets her apart. The site wasn't just failing to rank. It was actively underselling her.
The Challenge
Design for people in a stressful moment, then get found statewide
Law firm website design has a double burden most industries don't. The visitor is often anxious, short on time, and reading on a phone in a parking lot or a hallway. And the firm has to be findable not just in one city, but everywhere its clients live.
Trust, immediately. Someone facing a divorce or custody dispute decides in seconds whether an attorney feels credible and safe to call. Every design choice had to lower the barrier to that first contact.
Statewide reach from a solo practice. One attorney, one office, clients across Oklahoma. The site's architecture had to do the geographic work a second office would.
Mobile first, genuinely. Family-law clients overwhelmingly search on phones. The mobile experience couldn't be a shrunken desktop site - it had to be the primary design.
What We Built
A 48-page site with a job for every page
We started with SEO research, not design: an audit of the existing site, a competitor scan of top-ranking Oklahoma family-law firms, and a full page map before a single pixel was placed. Then we rebuilt the brand and architecture from scratch.
A new brand direction - calm slate navy and warm coral, serif headings, generous space. Serious without being cold, which is exactly the register a family-law client needs.
A conversion spine - home, an attorney bio built around Stephanie's experience, a free-consultation page, and a contact page, each pointing to one action: reach out.
Service pages for every practice area - divorce, custody, visitation, child support, and more, each with Oklahoma-specific substance and its own FAQ, structured the way people actually search.
Location pages with real local content - OKC-metro and statewide city pages, each written with genuine local detail like the correct county courthouse, not a city name swapped into a template.
A resource hub - a full cluster of plain-English articles answering the questions clients type into Google at midnight, each linking to the service page that can help.
The new Brice | Roberts homepage
The Details That Mattered
The choices you only notice when they're missing
On a law firm site, credibility lives in the details. Real client reviews, presented plainly instead of buried. Schema markup on every page so search engines understand who Stephanie is, what she practices, and where. Clean heading structure and unique titles on all 48 pages. Zero broken internal links at launch.
And because the phone is the real front door, we designed there first: tap-to-call everywhere, forms short enough to complete one-handed, and pages that load fast on a cell connection. When someone finally works up the nerve to contact a family lawyer, the site's job is to make that moment as easy as possible.
This is the same discipline we bring to every website redesign: keep what's earned trust, rebuild everything that's losing it.
The Result
From six thin pages to a statewide presence
Brice | Roberts went from a six-page template site to a 48-page architecture with a clear path from every search to a consultation request. The practice now has a service page for every case type it handles, a location page for every community it serves, and a resource library that answers client questions before the first call.
Most importantly, the site finally matches the attorney. A prospective client comparing Oklahoma family lawyers now meets Stephanie the way her courtroom record deserves: experienced, established, and easy to reach.
It's the kind of rebuild we do for professional practices across the OKC metro and beyond - see our Oklahoma City web design work for how we approach it.
Your business has a story. Let's build the site that tells it.
If your website undersells the work you actually do, tell us about it. You'll get a straight answer on price, timeline, and approach - usually the same day.
