A commercial cabling contractor that search engines could not see
Elite Wiring installs the cabling that commercial buildings run on. Seven of their website's pages still carried the Wix default title, "My Site". We rebuilt it as a 15-page site with a page for every service and moved it onto infrastructure they own.
A family business doing serious work, hidden behind a template
Elite Wiring Co. is a family-owned commercial low voltage contractor based in Oklahoma City, founded by a father and son. Structured cabling, fiber, security cameras, cell signal boosters, sound masking: work that is invisible when it is done right and impossible to ignore when it is not. They travel for the right project, and they walk the building before they quote it.
None of that reached anyone searching. Their Wix site had eight pages. Seven still carried the default title tag, "My Site", and none had a meta description. Two had slugs describing pages they were not, left over from a duplicated template. The homepage weighed 891KB. To a search engine, one of the better cabling contractors in the metro looked like an abandoned draft.
Sell a trade nobody can see, to buyers who are not shopping on price
The product is inside a ceiling. The buyer is a facilities manager or general contractor who has been burned before by unlabeled runs and a crew that vanished after the invoice cleared.
Seven services, one page. Someone searching for fiber optic installation had nothing to land on, and neither did Google.
Nationwide reach, local credibility. Based in Oklahoma City, they travel. The site had to earn local trust without implying they only work locally.
Prove the work without naming the clients. Commercial contracts often mean nobody wants their building named. The proof had to come from the work itself.
Do not break the email. The domain runs the company's Google Workspace mail. A migration that took the website live but the inbox down would be a disaster.
Fifteen pages, each with something to rank for
We started with the architecture, not the design. If seven services share one page, no amount of styling fixes it.
A page for every service: structured cabling, fiber optic, cell signal and DAS, security cameras, TV and coax, network closet cleanup, sound masking. Each with its own title, description and reason to exist.
An industries hub: offices and tenant fit-outs, warehouses, medical, retail, schools, multi-tenant buildings, general contractors. Every service page links to every building type, giving the site the internal link structure it never had.
Their own photography: the client's real racks, patch panels and remediated closets, including a before-and-after. No stock imagery of blue ethernet cable.
A walkthrough request form that qualifies: building type, square footage, number of locations, city and timeline. Arrive from a service page and that service is already ticked. Every lead records which page sold it.
Infrastructure they own: the site moved from Wix to Cloudflare, in an account registered in their name. All eleven old URLs redirect to the right new page.
The new Elite Wiring homepage on desktop and mobile
The part of a migration the client should never notice
Moving a website without touching the email is where migrations go wrong. Their domain carried Google Workspace mail plus a legacy sender policy record from the old registrar, the kind that quietly breaks the moment DNS moves. We rebuilt the mail records deliberately, added the authentication the domain had never had, and verified messages still delivered before anything was pointed anywhere new.
Their mail, calendar and drive shortcut addresses, which had failed with a certificate warning over a secure connection for years, work properly now. And the lead notification was rebuilt for a contractor reading on a phone between jobs: name, company, and two buttons (call them, or reply), with the details underneath ordered by what decides whether the job is worth the drive.
A dedicated service page for structured cablingBuilt for the phone first
From eight untitled pages to a site built to be found
Elite Wiring went from eight pages, seven of them untitled, to fifteen pages that each target something a buyer actually searches for. Every legacy link redirects. The site is encrypted, served from a global network, and runs on an account the company owns outright.
The site launched in September 2026, so the search results are still ahead of it. Rankings take weeks, not days, and we would rather show you the work than invent a number. What we can say is that a contractor who was invisible to search now has a page for every service he sells, proof of the work in his own photographs, and a form that tells him where the job is and when it starts before he picks up the phone. See our website redesign approach for how we get there.
If your trade is better than your website, let's fix that.
Contractors lose work to worse competitors with better websites every day. Tell us what you do and you'll get a straight answer on price, timeline and approach.
