Short answer: most small business website redesigns run $3,000 to $12,000 in 2026. A light refresh on your existing platform can cost less; a full rebuild with e-commerce can run higher. Whether it's worth it comes down to one question: is the current site losing you customers? Here's how to tell.
A redesign feels like an expense because you "already have a website." But a website that loads slowly, looks five years old, or buries your phone number isn't a neutral asset - it's actively costing you the leads that land on it and leave. The real math isn't "what does the redesign cost," it's "what is the current site costing me every month I keep it."
At Resite360, redesign projects start at $5,000, the same as a new build. That surprises people, but a good redesign IS a new build: new design, new copy structure, new code, with your existing content and search rankings carried over carefully. You're not repainting the house, you're rebuilding it on the same foundation.
These words get used interchangeably, and that's where quotes get confusing.
Here's the honest tell: if your site's problem is that it looks dated, a refresh may do. If the problem is that it doesn't produce leads, a refresh is lipstick. The layout, the copy, the speed, and the SEO are the lead-producing parts, and those are redesign territory.
Say you're a service business where an average customer is worth $2,000. If a better site converts just two extra visitors a month, that's $48,000 a year in new revenue against a one-time $5,000 to $10,000 project. The redesign doesn't need to work miracles; it needs to stop the leak.
Three situations where a rebuild almost always pays for itself:
Not sure the leak is real? We wrote a whole checklist: the signs your website is costing you customers.
We turn down redesign work more often than you'd think, and here's when:
This is the part cheap redesigns get wrong. Your old site has URLs that Google knows and (hopefully) ranks. If the new site changes those URLs without 301 redirects, keeps the old page titles, or launches slower than what it replaced, your rankings can drop for months. A professional redesign includes a redirect map, carried-over SEO metadata, and a speed target before launch. Ask any bidder how they handle redirects; if the answer is a blank look, keep shopping.
Treat a redesign like the new build it is. Our website cost guide breaks down what drives price at every tier, and the same factors apply here: page count, custom design vs. template, copywriting, e-commerce, and integrations. Get a fixed quote tied to a written scope, confirm you'll own the finished site outright, and get the timeline in writing. Most projects through our website redesign service ship in four to eight weeks.
If you want a real number for your site specifically, that's what the free build consultation is for: we look at what you have, tell you honestly whether it needs a refresh, a rebuild, or nothing at all, and you get a fixed quote within 24 hours.
Send us your current site. We'll tell you straight whether it's worth rebuilding, and you'll have a fixed quote within 24 hours.